Does Visa Credit Card Have the Highest Customer Satisfaction?

If you are looking for a new Visa card, you probably want to know if Visa cards have the highest customer satisfaction. Visa does not issue any credit cards itself, though, it licenses its cards to other financial institutions and processes the payments. An examination of reviews for the various companies that issue Visa cards indicates that they do not have the highest customer satisfaction.

Dec 9, 2022

If you are thinking of getting a new Visa card, you probably want to know if Visa credit cards have the highest customer satisfaction. It could be difficult to get an idea of the overall customer satisfaction level, though, because Visa doesn't issue Visa credit cards. Instead, it's a payment processing company for financial institutions that use its Visa-brand cards. Customer satisfaction reviews are therefore for individual institutions' Visas rather Visa cards as a category. Read on to learn how Visa reviews compare to those of other credit cards.

J.D. Power 2021 U.S. Credit Card Satisfaction Study

J.D. Power conducts an annual customer satisfaction survey of national credit cards. Because Visa is not a national credit card, it is not included in this study. However, some of the cards issued by Chase, Bank of America, Wells Fargo, and Capital One are Visa cards. According to J.D. Powers 2021 survey, American Express had the highest customer satisfaction rating, with a score of 838 out of 1,000. Discover had the second-highest, scoring 837. Capital One came in third with 815. Chase was fifth, with a score of 807. Bank of America was sixth, scoring 805. Wells Fargo was ninth, with a score of 791.

Credit Card Reviews on Consumer Affairs

The top two credit cards in the J.D. Power study also have reviews on the Consumer Affairs review site. America Express cards had a score of 3.9 out of 5 stars, averaged from 1,252 reviews. Discover had a score of 3.8 out of 5 stars, averaged from 1,508 reviews. Capital One, one of the companies that offer Visa cards, had a score of 3.4 out of 5, averaged from 1,290 reviews. The AARP Chase Visa had a score of 3.6 out of 5, averaged from 81 reviews. The Aspire Visa card has a score of 3.3 out of 5, averaged from 268 ratings.

The Takeaway

Both J.D. Power's study and the reviews on Consumer Affairs say the same thing: Visa does not have the highest customer satisfaction — American Express and Discover do.

Contacting Visa

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Does Visa Credit Card Have the Highest Customer Satisfaction?

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